Through lectures and interactive exercises, you will gain a comprehensive and practical insight into advanced air cargo
business development. You will make executive-level decisions as part of the innovative learning
methodology, drawing on your experience and knowledge acquired during the diploma program
to achieve the desired business objectives.
What you will learn:
Upon completion of this training program, you will be able to:
- New entrants to the air cargo industry
- Employees from other areas to be deployed in air cargo sales or operations
- Â Junior agents, interns, counter clerks, operations personnel
- Â Cargo agents/Forwarder staff
Key Topics:
- Air cargo business and industry terms
- Stakeholders: shippers, forwarders, consignees
- Â Introduction and overview of the air cargo market (incl. COVID-19) developments
- Â Key forces affecting competition within the industry
- Â Demand/capacity forecasting and handling of overbookings
- Â Basic principles of air cargo customer service
Who should attend:
- Recognize the current developments in air cargo markets
- Discuss successful strategies in crises and recovery periods
- Â Utilize important air cargo documents including Air Waybill
- Â Sell and establish long-term relationships
- Â Discuss the delicate balance between demand and supply for effective management of revenue and
contribution - Â Relate the obligations and rights of a claimant
